Friday, November 10, 2017

LYDIAN - the First Marketing Cloud for Blockchain

LYDIAN | The First Marketing Cloud for Blockchain
The name “Lydian” pays homage to the first human civilization to use currency, though Lydian tokens are not a currency; they represent a new model for the delivery of existing technology-driven marketing services.

The Lydian token is an ERC20-compatible token, leveraging the Ethereum blockchain for broad compatibility with existing wallets, exchanges, development tools, smart contracts, exchanges and other associated technology infrastructure. The Ethereum ecosystem has been in development since 2015 and offers the ability to deploy Turing-complete trustless smart contracts on top of its blockchain. This flexibility and extensibility has made the ERC20 token interface the most frequently used token issuance standard.

The Lydian token may be purchased using Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Dash (DASH), ZCash (ZEC), Waves (WAVES), fiat currencies, and credit cards. By making the Lydian token available to purchasers through a wider spectrum of payment channels, Lydian intends to make its products and services and, in turn, the blockchain ecosystem, accessible to consumers who believe the space outside their grasp.

The Lydian token is intended to serve as a payment marker for access to services provided by LydianCoin SG and the Gravity4 Corporate Family. As further described herein, Lydian and the Gravity4 Corporate Family constantly strive to innovate and intend to continue to make additional products and services available to Lydian users in the future but at prices to be determined.

The Lydian token is intended to be exchanged with LydianCoin SG only for the services to be provided by LydianCoin SG and the Gravity4 Corporate Family, and holders of the Lydian token do not have any right of redemption against LydianCoin SG for the Lydian token save for this purpose.

The Gravity4 Marketing Cloud 

Gravity4 offers the G4 Marketing Cloud, market-tested technology that leverages years of aggregated customer and placement data to optimize placements. Using predictive analytics and programmatic ad buying, Gravity4 leverages big data in real-time. The G4 Marketing Cloud identifies omni-channel advertising opportunities by determining cost-effective and transparent marketing initiatives, without middlemen. MonaLisa, Gravity4’s proprietary A.I. technology, aggregates data from multiple channels and uses the G4 Marketing Cloud to build target consumer audiences. The platform’s fluid, constant data stream is sorted into a semantic graph, using correlation variables to form connection clusters.

Using the G4 Marketing Cloud’s customer experience collation capability, marketers can reach customers throughout the purchase journey and across touchpoints. Lydian token holders can access over one billion web and mobile users and cherry-pick the most relevant impressions to engage a targeted consumer base.

The Lydian token (LDN) will be issued by LydianCoin SG, an indirect Singaporean subsidiary of Gravity4, Inc., a Delaware corporation. Gravity4, Inc. is the direct or indirect parent of approximately 43 subsidiaries in the United Kingdom, Ireland, Bermuda, Sweden, Hong Kong, Taiwan, Australian, Mexico, the British Virgin Islands, Brazil, Singapore, Jersey, China, Malaysia, Denmark, Norway, Finland, Spain, Germany, the Netherlands, and Colombia (Gravity4, Inc., together with its subsidiaries, the “Gravity4 Corporate Family”). The Lydian token will enable cryptocurrency purchases of targeted, A.I.-driven digital marketing and advertising services already offered by the Gravity4 Corporate Family and used by a number of Fortune 1000 companies and luxury brands worldwide. Lydian tokens will allow crypto-centric businesses to expand their marketing reach, engage and educate a targeted audience, and grow their customer base.

Lydian token users will have exclusive access to data sets optimized to reach crypto-community audiences, data sets not available to Gravity4 Corporate Family Customers paying in fiat currencies. Lydian token holders will also have exclusive access to products currently under development, including MonaChain, a blockchain driven anti-ad fraud system, and MonaBrowse, ad-free internet surfing without the hassle of changing browsers or surfing behavior.

Use of Token Sale Proceeds
100% of the proceeds raised by the sale of Lydian tokens will be held by LydianCoin SG (in fiat currency or cryptocurrency, as financial, security, and other considerations may demand) as reserves against the cost of services to be performed for Lydian token holders upon negotiation of the token back to LydianCoin SG. All costs of the proposed sale of the Lydian tokens will be paid by the Gravity4 Corporate Family, and no proceeds from the sale of Lydian tokens will be used to cover sale costs, including marketing, legal, or management fees. No development costs for any product to be developed or in development by any member of the Gravity4 Corporate Family will be paid out of the proceeds of the sale of Lydian tokens.

Lydian tokens will be negotiable only for the digital marketing and advertising services available from the Gravity4 Corporate Family, in accordance with the pricing schedule for services, provided on the prepaid services contracts to be announced and available with the sale of Lydian tokens, and Lydian token holders will not be entitled to any other return of funds or other benefit solely by virtue of ownership of the Lydian tokens.

Token Distribution 
Token Name: LDN
Token price : 1 LDN = $3.75
Total Tokens: 40,000,000
Tokens to Be Sold via Token Sale: 20,000,000
Tokens to Be Provided to Advisors: Up to 800,000 at LydianCoin SG’s sole discretion
Tokens to Be Provided via Bounty Campaign 50,000 from reserves
Token Issuer: LydianCoin SG, a Singaporean entity

Token Sale Start:
November 20, 2017 - 20% discount 1,500,000 tokens
December 15, 2017 - 15% discount 2,000,000 tokens
January 1, 2018  - 10% discount 2,500,000 tokens
January 15, 2018 - 5% discount 3,000,000 tokens
January 30, 2018 - Public Crowdsale - Remaining tokens


  • Gurbaksh Chahal - Founder, Chairman & CEO
  • Kamal Kaur - President & Chief Operating Officer, Co-Founder, and Board Member
  • Grant Allaway - Managing Director in Europe
  • Kevin Huang - Managing Director in Asia
  • Belinda Montes - CFO, Asia
  • Farai Mativi - Finance Director, Europe & Americas
  • Kotryna Gasiunaite - Product Manager – Emerging Technologies
  • Julian Miall - Managing Director, United Kingdom
  • Jonathon Drumm - Head of Business Development, APAC
  • Simon Apperly - Commercial Director, APAC

More Info : 
Website :
Whitepaper :
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Author : mriansa;u=886049
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